THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
Traditional marketing tactics such as personalized mail, advertising, and telemarketing have their own charm and effectiveness. However, in today's fast-paced digital world, it's…
A Beginner’s Guide to Using AI for Associations By Melanie Marcotte, Account Supervisor
According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are…
Testing…As marketers, we know that it’s important. It helps improve program performance by identifying what works better and helps you get more bang out of your precious marketing…
Every association aspires to possess comprehensive data about their target audience. Having the most up-to-date data on your prospects is not just a crucial part of a marketing…
Recently, I’ve been involved in more than a few conversations with clients around optimizing paid online recruitment programs. The “how do we get the most bang for our buck?”…
The 2024 Membership Marketing Benchmarking Reportis now available to download. The report provides some good news again this year. We see continued membership growth trends from…