By Charity Westfall, Manager, Telemarketing Services
Membership renewal rates dropping? Members not responding to email or mail? First-year members not sticking around? Let’s have a conversation!
Many people feel that live outbound telemarketing doesn’t work any longer due to all the “spam” calls out there, but that is just not true. We still see strong contact rates, and when a personalized call is made at the appropriate time, members appreciate the reminder and renew.
Here are a few strategies and insights that might help:
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Timing is Key: As with any outreach, it is important to know when to reach out to your members by phone. This is different for every organization, but it is always best to…