January 6, 2021
The marketing industry is constantly changing, and professionals must take steps to stay current if they hope to remain competitive. As a marketing leader, you want to stay on top of industry trends, bringing the best ones to your team and company. Members of Business Journal Leadership Trust recommend taking a strategic approach to monitoring the marketing landscape.
December 21, 2020
Find out how building smaller communities among your members and strengthening loyalty to your brand increases member retention and helps you meet the goals of your member engagement strategy.
December 9, 2020
An online marketing strategy has become a necessity for every business, especially in the current age of social distancing and remote work. To help you reach your audience without breaking the bank, we asked a panel of Business Journals Leadership Trust members to share some effective digital marketing strategies on a budget.
November 24, 2020
Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates to a members-in-transition program are helping members stay engaged, even though their employment status has changed.
November 10, 2020
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a surprise top member benefit and another that is rapidly emerging. Here are some insights to light the way forward.
October 27, 2020
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging and internal efficiency to meet member needs in a more responsive–and empathetic–way, according to a new report on the economic outlook for associations.
October 27, 2020
Membership serves as a mutually beneficial relationship between an individual and an organization.
October 6, 2020
A recent report found that associations that are focused on innovation have had more success in growing membership and meeting other challenges in the current environment–and overall. Here are three key reasons why.
September 25, 2020
To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.
September 22, 2020
The pandemic has forced associations to reevaluate lots of processes, and that includes how they collect membership dues. With no one in offices to receive paper invoices, online installment payment options look like they are here to stay—which is a good thing.
September 1, 2020
Bringing in new members with a health crisis in full swing and the economy reeling sounds pretty daunting. But it is possible, according to an expert who sees hope for associations amid adversity.
May 14, 2020
When marketing to members during a crisis, focus on providing value. Also: how to offer quality customer service when members can’t reach you in person.