Webinars

Join us every month or so for our series of webinars hosted by some of the most experienced marketers in the field of association promotion and growth, including MGI officers and senior account directors.

The webinars are community service presentations by MGI and there is no fee charged for participation. Spend an hour with association membership marketing experts learning about the hot topics of our industry. The final 15 minutes of each session are set aside for questions and answers with participants.

Challenges and Hopes: Insights from MGI’s 12th Edition Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President

What should you do to recruit more members, increase your renewal rates, and grow your membership? How can you improve your association’s membership results now and into the future?

Join MGI Senior Vice President Tony Rossell on Wednesday, October 21, 2020, and dive into the findings from this year’s Membership Marketing Benchmarking Report.

For further information, contact Tony Rossell at Tony@MarketingGeneral.com or 703.706.0360.

Recorded: October 21, 2020 Running time: 72 minutes

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How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President and Matt Kerr, MGI Research Manager

Join MGI as we dive into the findings from the 10th Anniversary Edition of the Membership Marketing Benchmarking Report.

For further information, contact Tony Rossell at Tony@MarketingGeneral.com or 703.706.0360.

Recorded: July 24, 2018 Running time: 62 minutes

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Growing Membership in the Digital Age

By Rick Whelan, MGI President

Electronic tools of all kinds are available to membership marketers. Which ones are right for you?

For further information, contact Rick Whelan at rick@marketinggeneral.com or 703.706.0350.

Recorded: April 16, 2018 Running time: 57 minutes

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Telemarketing Still Has a Place in Today's Association Marketing Mix

By Tim Butte, MGI Relationship Director and Charity Moody, MGI Manager of Telemarketing Services

Spend an hour finding out why telemarketing is still useful for the membership marketing mix.

For further information, contact Tim Butte at TButte@MarketingGeneral.com or 703.706.0397, or Charity Moody at CMoody@MarketingGeneral.com or 703.706.0376.

Recorded: January 16, 2018 Running time: 57 minutes

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Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar

By MGI Senior Account Directors Harold Maurer and Elisa Joseph Anders

Harold and Elisa will unravel a few mysteries of marketing management.

For further information, contact Harold Maurer at HMaurer@MarketingGeneral.com or 703.706.0391, or Elisa Joseph Anders at EMJoseph@MarketingGeneral.com or 703.706.0339.

Recorded: October 17, 2017 Running time: 59 minutes

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The 2017 Membership Marketing Benchmarking Report Webinar

By Adina Wasserman, MGI Director of Research and Tony Rossell, MGI Senior Vice President

Hear from the authors and researchers of MGI’s 2017 Membership Marketing Benchmarking Report about the association growth trends, challenges, and opportunities revealed in the report.

For further information, contact Tony Rossell at Tony@MarketingGeneral.com or 703.706.0360.

Recorded: June 13, 2017 Running time: 53 minutes

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Membership Marketing: Beyond The Basics

By Tony Rossell, MGI Senior Vice President

MGI Senior Vice President Tony Rossell shares insights on vital membership models, marketing methods, and analytics methods that will improve the performance of membership marketing programs.

For further information, contact Tony Rossell at Tony@MarketingGeneral.com or 703.706.0360.

Recorded: February 14, 2017 Running time: 60 minutes

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Membership Recruitment and Renewal Strategies: Membership Essentials Webinar

By Tony Rossell, MGI Senior Vice President

Tony Rossell shares insights from his contribution to ASAE’s 2016 edition of Membership Essentials: Recruiting, Retention, Roles, Responsibilities, and Resources.

For further information, contact Tony Rossell at Tony@MarketingGeneral.com or 703.706.0360.

Recorded: December 06, 2016 Running time: 47 minutes

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Developing and Implementing Marketing Personas Webinar

By Arina Polukhina, MGI Data Analytics Manager and Erik Schonher, MGI Vice President

MGI Data Analytics Manager Arina Polukhina and MGI Vice President Erik Schonher discuss how to segment your membership data to develop successful targeted marketing campaigns.

For further information, contact Arina Polukhina at apolukhina@marketinggeneral.com or 703.706.0338 or Rick Whelan at rick@marketinggeneral.com or 703.706.0350.

Recorded: October 25, 2016 Running time: 58 minutes

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Engaging Your Members Webinar

By Erik Schonher, MGI Vice President and guest Ian King, Executive Director of Membership for the American Psychological Association

Erik Schonher, Vice President of Marketing General Incorporated, and a special guest present a discussion on engagement, the emotional key to financial success in membership organizations. Learn about the latest tactics and techniques being used by associations to effectively communicate and compel members to renew and buy more of your services and products.

For further information, contact Rick Whelan at rick@marketinggeneral.com or 703.706.0350.

Recorded: February 23, 2016 Running time: 61 minutes

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Understanding Key Performance Indicators Webinar

By Jason Gudenius, MGI Senior Account Director

Jason Gudenius, Senior Account Director of MGI, along with guests Trevor Mitchell, Director of Membership & Strategy for American Mensa, LTD, and Tori Liu, Vice President of Technology and Strategic Initiatives for the Global Cold Chain Alliance, will present a high level overview of key performance indicators (KPIs) along with 3 case studies looking at KPIs through different lenses:

  1. KPIs tying individual staff members to organizational goals
  2. Building organizational dashboards to effectively impact acquisition and retention
  3. Using KPI modeling to evaluate behaviors tied to renewal likelihood

For further information, contact Jason Gudenius at jgudenius@MarketingGeneral.com or 703.706.0392.

Recorded: December 08, 2015 Running time: 61 minutes

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Membership Acquisition for Associations Webinar

By Scott Seril, MGI Senior Director

MGI Senior Director Scott Seril discusses the importance of lists, creative, testing, and integrating multiple channels to achieve the best results for your acquisition program.

For further information, contact Scott Seril at SSeril@MarketingGeneral.com or 703.706.0316.

Recorded: November 17, 2015 Running time: 30 minutes

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Wow! Look at All These Leads. Now What?

By Harold Maurer, MGI Account Services Managing Director and Account Director, Elisa Joseph Anders

MGI Account Services Managing Director Harold Maurer and Account Director Elisa Joseph Anders will introduce and probe proven techniques for generating membership leads including some new approaches through social media marketing. Then, for the second half of the session, Harold and Elisa will share the promise and pitfalls of how to make leads profitable in terms of membership and financial gain. Loaded with ideas and techniques you can apply to your organization, you’ll benefit immediately through these new, creative approaches to lead management and fulfillment.

For further information, contact Harold Maurer at HMaurer@MarketingGeneral.com or 703.706.0391, or Elisa Joseph Anders at EMJoseph@MarketingGeneral.com or 703.706.0339.

 

Recorded: October 13, 2015 Running time: 56 minutes

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Benchmark Your Branding Efforts Webinar

By Raylene Woods, MGI Vice President/COO and Director of Market Research, Adina Wasserman, PhD

MGI Vice President/COO Raylene Woods and Director of Research Adina Wasserman, Ph.D., share insights on the most common strategies used by associations in reviewing and redesigning their brand.

For further information, contact Raylene Woods at Raylene@MarketingGeneral.com or 703.706.0344, or Adina Wasserman at AWasserman@MarketingGeneral.com or 703.706.0373.

Recorded: September 22, 2015 Running time: 44 minutes

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Membership and Marketing Analytics Webinar

By Tom Beauchamp, MGI Vice President and Arina Polukhina, MGI Data Analytics Manager

MGI Vice President Tom Beauchamp and Data Analytics Manager Arina Polukhina will discuss how to use analytics to find new insights about your customer base, and how to identify and push specific actions that lead to a sale!

For further information, contact Tom Beauchamp at TBeauchamp@MarketingGeneral.com or 703.706.0377, or Arina Polukhina at apolukhina@marketinggeneral.com or 703.706.0338.

 

Recorded: July 29, 2015 Running time: 35 minutes

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The Decision NOT to Join

By Rick Whelan, MGI President

In this webinar, you will hear about the ten main reasons prospects do not join your association and members let their membership lapse. You’ll learn why your acquisition and renewal marketing may not work, and how to best overcome the roadblocks to getting more people to join and renew—by creating and executing effective strategies to better target prospects, tailor benefits, include the right messaging and better offers to appeal to individuals as individuals.

For further information, contact Rick at Rick@MarketingGeneral.com or phone 703.706.0350.

Recorded: June 16, 2015 Running time: 54 minutes

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How to Make Your Online Community Better!

By Erik Schonher, MGI Vice President; Jason Gudenius, MGI Account Director; Andy Steggles, HigherLogic President and Chief Customer Officer; and Ben Martin, CAE, Online Community Results Founder and CEO

In this webinar, you will hear how several member- and customer-based organizations measure their online member engagement and how it correlates to increased revenue and/or greater member satisfaction. This webinar will discuss the core elements of a successful online community and the most significant findings from a benchmarking study of over 400 organizations.

For further information, contact Rick Whelan at rick@marketinggeneral.com or phone 703.706.0350.

Recorded: March 19, 2015 Running time: 61 minutes

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Breathing New Air Into Your Value Proposition

By Jason Gudenius, MGI Account Director

In this webinar, we will cover two aspects of value propositions. First, we’ll walk through thinking and writing exercises designed to help you refresh what you offer, and how to present that value to new and current members. The second half will review methods to analyze your value proposition, including research techniques and interpreting key membership metrics.

For further information, contact Jason at JGudenius@MarketingGeneral.com or phone 703.706.0392.

Recorded: February 19, 2015 Running time: 59 minutes

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Five Power Tips to Improve Your Membership Marketing Program

By Harold Maurer, MGI Managing Director, Account Services

In this webinar we will review the five important things you can do to run or improve your membership marketing program. These tips reflect the knowledge Marketing General has accumulated in its 30-plus years of successful membership marketing for our clients. Whether yours is a small start-up organization striving for stability or a large, well-established organization caught in the struggle to stay financially viable, current and valuable for your members, this session will help you improve your current situation help achieve your goals.

For further information, contact Harold at HMaurer@MarketingGeneral.com or phone 703.706.0391.

Recorded: December 18, 2014 Running time: 50 minutes

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How to Utilize Free Content to Generate Leads Online

By Todd Michaels, MGI Online Marketing Director

Building your prospect database is a highly important component of membership marketing. With more and more of the population spending time online, it is vital that your association have an effective plan in place to source leads online so you can convert them into paying members. In this webinar, you will learn what types of free content best drive leads to your website, how you should make your content available, the elements of a successful landing page, and how to continue to follow up with additional free content to convert your prospects to members.

For further information, contact Todd at TMichaels@MarketingGeneral.com or phone 703.706.0398.

Recorded: October 28, 2014 Running time: 54 minutes

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25 Quick and Easy Tips to Improve Your Renewal Rate

By Scott Seril, MGI Senior Account Director

Renewals are a vital component of an association’s lifeblood. We know that retaining current members is a much less costly investment than acquiring new ones.

In this session, we will discuss 25 simple tips, techniques and strategies that will help improve your renewal rates—from the number of efforts you include in your program, to how you ask for the renewal.

For further information, contact Scott at SSeril@MarketingGeneral.com or phone 703.706.0316.

Recorded: September 24, 2014 Running time: 30 minutes

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Meetings Marketing 101: The Must-haves for your Meetings Marketing Collateral

By Raylene Woods, MGI Senior Vice President/Chief Operating Officer and guest presenter Lauren Kramer, Director of Meetings, International Council of Ophthalmology

Spend an hour and find out first-hand how to get the most out of your conference marketing materials in an interactive webinar hosted by MGI Senior Vice President/Chief Operating Officer, Raylene Woods, and guest presenter Lauren Kramer, Director of Meetings, International Council of Ophthalmology.

In this webinar participants will receive pointers on how to assess their own meetings marketing materials, with some special tips on marketing international events.

For further information, contact Raylene at Raylene@MarketingGeneral.com or phone 703.706.0344.

Recorded: July 22, 2014 Running time: 55 minutes

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Setting and Measuring Long-Term Membership Goals

By Harold Maurer, MGI Managing Director of Account Services

A successful membership program thrives over time, not just based on next month’s results. If you are following your response rates, click rates, open rates, bounce rates, and the cost of your campaigns vs. dollars they brought in – you might actually be harming your success by completely missing the big picture – your lifetime membership goal.

In this webinar participants will learn how to determine their membership program’s financial health and how to keep it healthy.

For further information, contact Harold at HMaurer@MarketingGeneral.com or phone 703.706.0391.

Recorded: May 06, 2014 Running time: 61 minutes

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The Economics of Membership: 7 essential formulas

By Jason Gudenius, MGI Account Director

Knowing the fundamental mathematics formulas marketers and membership managers use to measure their organization’s health is a must to achieve successful membership and revenue growth. In this webinar participants will learn these measurements and how to apply them.

For further information, contact Jason at JGudenius@MarketingGeneral.com or phone 703.706.0392.

Recorded: January 14, 2014 Running time: 59 minutes

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Membership Acquisition: Improving results on the road to growth

By Rick Whelan, MGI President

Acquiring new members is a constant process; without new ones a membership organization will fail because attrition is always driving down membership numbers.

For further information, contact Rick at Rick@MarketingGeneral.com or phone 703.706.0350.

Recorded: October 01, 2013 Running time: 60 minutes

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