THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
Testing…As marketers, we know that it’s important. It helps improve program performance by identifying what works better and helps you get more bang out of your precious marketing…
Every association aspires to possess comprehensive data about their target audience. Having the most up-to-date data on your prospects is not just a crucial part of a marketing…
Recently, I’ve been involved in more than a few conversations with clients around optimizing paid online recruitment programs. The “how do we get the most bang for our buck?”…
The 2024 Membership Marketing Benchmarking Reportis now available to download. The report provides some good news again this year. We see continued membership growth trends from…
So much work throughout the entire year goes into planning a successful conference, and the last thing you want to worry about is meeting your registration goals. To help boost…
Are you sending a regular newsletter to the members of your association? If not, it’s time to set one up! A newsletter enables you to: