April 15, 2025

Increase Email Engagement with These 5 Tips

If you’re like most associations, email is a key way for you to reach both members and prospects. However, you’ve probably been sending email to the same people for months or even…

March 11, 2025

Engage, Convert, and Retain Members with Proven Organic Social Media Tactics

Organic social media can be a game-changer for member acquisition and engagement when done strategically. It’s not just about posting regularly; it’s about delivering the right…

February 18, 2025

Onboarding New Members: How to Increase Engagement & Renewal Rates

Bringing in new members is essential to the growth of any association. With all the hard work that goes into obtaining new members, we want to ensure that their first experiences…

January 14, 2025

Discover How Associations Are Innovating to Grow in 2025

The annual MGI Association Outlook Reportis now available. The report shares the expectations for 2025 of hundreds of association professionals. Their responses reflect an…

December 12, 2024

Blending the Best: Combining Traditional Tactics with Digital Marketing

Traditional marketing tactics such as personalized mail, advertising, and telemarketing have their own charm and effectiveness. However, in today's fast-paced digital world, it's…

November 19, 2024

A Beginner's Guide to Using AI for Associations

A Beginner’s Guide to Using AI for Associations By Melanie Marcotte, Account Supervisor

According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are…