November 19, 2024

A Beginner's Guide to Using AI for Associations

A Beginner’s Guide to Using AI for Associations By Melanie Marcotte, Account Supervisor

According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are…

October 15, 2024

Get the Best Results from Your Marketing Testing - Top Do's for Testing

Testing…As marketers, we know that it’s important. It helps improve program performance by identifying what works better and helps you get more bang out of your precious marketing…

September 24, 2024

In Today's Marketing Landscape, Data Reigns Supreme

Every association aspires to possess comprehensive data about their target audience. Having the most up-to-date data on your prospects is not just a crucial part of a marketing…

August 13, 2024

Top-3 Paid Ad Combination Tactics for Membership Recruitment

Recently, I’ve been involved in more than a few conversations with clients around optimizing paid online recruitment programs. The “how do we get the most bang for our buck?”…

July 23, 2024

Five Association Membership Growth Drivers

The 2024 Membership Marketing Benchmarking Reportis now available to download. The report provides some good news again this year. We see continued membership growth trends from…

June 18, 2024

4 Steps to Conference Registration Success

So much work throughout the entire year goes into planning a successful conference, and the last thing you want to worry about is meeting your registration goals. To help boost…