Since 1978, MGI has been a trailblazer in membership marketing for associations. With a passionate team of 50 full-time staff, we proudly serve 100+ active association clients nationwide, including individual membership societies and trade groups.
Our expertise spans digital marketing, data analytics, comprehensive membership and certification programs, strategic planning, branding, and market research. We excel in helping associations grow–membership, certifications, conference attendance, and revenue!
MGI is deeply embedded in the profession. Our team frequently writes, speaks, and publishes on membership marketing topics, including the renowned annual Membership Marketing Benchmarking Report.
To date, we’ve recruited over 4 million paid members and generated more than $2 billion in lifetime revenue for our clients. As part of Taylor Corporation, we benefit from a global network of innovative communication solutions supported by over 10,000 employees worldwide.
Organic social media can be a game-changer for member acquisition and engagement when done strategically. It’s not just about posting regularly; it’s about delivering the right…
Bringing in new members is essential to the growth of any association. With all the hard work that goes into obtaining new members, we want to ensure that their first experiences…
The annual MGI Association Outlook Reportis now available. The report shares the expectations for 2025 of hundreds of association professionals. Their responses reflect an…
Traditional marketing tactics such as personalized mail, advertising, and telemarketing have their own charm and effectiveness. However, in today's fast-paced digital world, it's…
A Beginner’s Guide to Using AI for Associations By Melanie Marcotte, Account Supervisor
According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are…
Testing…As marketers, we know that it’s important. It helps improve program performance by identifying what works better and helps you get more bang out of your precious marketing…