January 14, 2025

Discover How Associations Are Innovating to Grow in 2025

The annual MGI Association Outlook Reportis now available. The report shares the expectations for 2025 of hundreds of association professionals. Their responses reflect an…

December 12, 2024

Blending the Best: Combining Traditional Tactics with Digital Marketing

Traditional marketing tactics such as personalized mail, advertising, and telemarketing have their own charm and effectiveness. However, in today's fast-paced digital world, it's…

November 19, 2024

A Beginner's Guide to Using AI for Associations

A Beginner’s Guide to Using AI for Associations By Melanie Marcotte, Account Supervisor

According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are…

October 15, 2024

Get the Best Results from Your Marketing Testing - Top Do's for Testing

Testing…As marketers, we know that it’s important. It helps improve program performance by identifying what works better and helps you get more bang out of your precious marketing…

September 24, 2024

In Today's Marketing Landscape, Data Reigns Supreme

Every association aspires to possess comprehensive data about their target audience. Having the most up-to-date data on your prospects is not just a crucial part of a marketing…

August 13, 2024

Top-3 Paid Ad Combination Tactics for Membership Recruitment

Recently, I’ve been involved in more than a few conversations with clients around optimizing paid online recruitment programs. The “how do we get the most bang for our buck?”…