Membership growth is one of the most important and challenging goals for professional and trade associations. In Membership Marketing from A to Z, association marketing expert Tony Rossell offers a practical guide to strategies, tools, and ideas that help associations improve their membership programs.
Each chapter explores a key aspect of successful membership marketing–from Awareness Strategies to Zero Growth and all the letters in-between–providing concise and practical guidance that association leaders can apply immediately.
Inside the book, you’ll learn how to:
Whether your organization is launching a new membership initiative or strengthening an established program, Membership Marketing from A to Z offers a clear roadmap to building a stronger membership organization.
This new release is available on Amazon.
Membership Marketing from A to Z is an exceptionally practical, step-by-step guide for growing membership, grounded in real-world strategies that association leaders can put to work immediately. Its insights and tools are relevant for professional associations of any size–from small, staff‑lean organizations to large, complex societies–making it a must-read for anyone responsible for sustainable membership growth.
Joel G. Carson, CEO
Geoprofessional Business Association
With over 20 years of hands-on experience helping dozens of associations and credentialing bodies thrive, Tony Rossell delivers a powerful, wide-ranging playbook for real membership growth. It brings together a comprehensive, original perspective on the interconnected drivers of success–sharing not just what works, but why it works. Blending smart strategy with proven tactics and backed by research, data, and practitioner insights, this is an essential, must-read for any organization ready to accelerate membership growth and stand out in a competitive landscape.
Jason Gudenius
I am offering this in my personal capacity and not as an employee of CFP Board. The author’s employer is a client of MGI.
The Seven Deadly Sins of Membership Marketing by Tony Rossell delivers a fresh, actionable approach to overcoming the most persistent obstacles that hold associations back. Drawing on decades of industry experience and in-depth research, Rossell offers association leaders a clear, proven path to revitalizing their membership strategies and driving sustainable growth.
Rossell’s focus on understanding member behavior, justifying marketing investments, and crafting a compelling value proposition equips association leaders with a powerful toolkit to drive change.
If your association is ready to identify and solve the challenges holding back membership growth, The Seven Deadly Sins of Membership Marketing is the book for you.
This new release is available on Amazon.
“Tony Rossell is a premier expert in membership strategies, offering invaluable insights for associations seeking growth and engagement. I have personally relied on his work to train my staff and volunteers over the years. The Seven Deadly Sins of Membership Marketing offers a clear, actionable roadmap to success grounded in knowledge and real-world experience.”
Cindy Stanley
CAE, Executive Director, Accounting and Financial Women’s Alliance
“Tony Rossell has been the association industry's leading voice on membership strategy for more than 30 years. This book is a great compilation of his knowledge and experience. It would be valuable to anyone responsible for membership.”
Dean A. West
FASAE, President, Association Laboratory Inc.
“I’ve had the honor and pleasure of working with Tony Rossell in leading many membership programs. This book is essential for practicing membership professionals looking to grow your organization and avoid the hazards you will inevitably encounter.”
Dan Ratner
Founder, TheBusinessofMembership.com
“Tony Rossell has a knack for breaking down complex membership marketing challenges into actionable strategies that hit home for associations. The Seven Deadly Sins of Membership Marketing is a must-read for any membership professional looking to avoid common pitfalls and drive real growth.”
Belinda Moore
Director, Strategic Membership Solutions, Editor, Associations Evolve Journal
An effective membership recruitment program is the key to association growth, financial health, and mission success. In Membership Recruitment, Tony Rossell shows how you can grow your membership in good times and bad. This book is filled with practical guidance based on Rossell’s 30 years of consulting with hundreds of membership groups as well as his lead role in helping to compile benchmark research from thousands of associations.
You’ll learn:
Using real-world examples as well as providing practical insights, Tony explains what works and what doesn’t based on his experiences.
This new release is available in both eBook and paperback.
“This book provides a deep dive into the membership recruitment process and will be a great tool for any association that seeks a guide to expanding market share and membership.”
Sarah L. Sladek
Founder and CEO, XYZ University
“If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable.”
Chris Strong
Senior Vice President, Conventions and Membership, National Business Aviation Association
“You might never be lucky enough to work with Tony, but if you have the good sense to purchase his book, you will benefit from his lifetime of experience to gain practical, powerful insights and frameworks that drive membership growth.”
Stephen Fox
Vice President, Membership and Constituent Relations, American Nurses Association
Ready for growth? Get in touch today for solutions tailored to your needs.
