Knowledge Bank

The 2021 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI is pleased to share the results of our 2021 Membership Marketing Benchmarking Report. This edition validated what many of us already know—it has been a challenging year for association membership.

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Latest Reports

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The 2021 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI is pleased to share the results of our 2021 Membership Marketing Benchmarking Report. This edit...

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The 2020 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI’s research team is excited to share the results of our 12th edition of the annual Membership Marketi...

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The 2019 Membership Marketing Benchmarking Report

MGI's research team is excited to share the results of our 11th edition of the annual Membership Marketing Benchmarking Report. As in past years, the report highlights the stra...

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2018 Association Innovation Benchmarking Report

What are the characteristics that define innovative associations?

Building on qualitative research conducted by Amanda Kaiser and a similar benchmarking report from 2016 in conjunc...

Latest White Papers

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Fall 2020 Association Economic Outlook Report

Download your free copy today of our 2nd edition of the Association Economic Outlook Report. 541 association executives provided insights into the state of the association world in...

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Association Economic Outlook Report

Download your free copy of MGI’s Association Economic Outlook Report. 373 association employees form the basis of our latest research that dives into the industry’s recession monitoring, preparedness...

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Guide to Membership Marketing Metrics

Download your free copy of MGI’s Guide to Membership Marketing Metrics. Though some might appear simple, these calculations matter to your bottom line.

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MGI Membership Renewal Guide

Download your free copy of MGI’s Membership Renewal Guide. Get strategies and answers to the most asked questions to help you keep more members.

Latest Podcast Episode

Episode 14: IOS 14.5 - Why Facebook Is Not Happy

By MGI’s Vice President Todd Michaels and MGI’s Relationship Director John Sample, CDM and CeM.

Latest Webinars

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Charting Your Course Through the Storm--With Your Members' Guidance

By Elisa Joseph Anders, MGI Senior Account Director

Recorded: November 16, 2021
Running time: 60 minutes

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Challenges and Hopes: Insights from MGI's 2021 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director & Jana Darling, MGI Managing Director, Account Services

Recorded: July 27, 2021
Running time: 63 minutes

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Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission

By Tony Rossell, MGI Senior Vice President & Rick Whelan, MGI President

Recorded: May 06, 2021
Running time: 57 minutes

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Re-imagining and Marketing Your Meeting in 2021

By Raylene Woods, MGI Senior Vice President & Chief Operating Officer

Recorded: February 24, 2021
Running time: 32 minutes

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.

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