Individually and as a group the MGI staff makes up a formidable team of seasoned professionals with one goal: helping our clients meet their membership challenges.
Jana Darling is a results-oriented, data-driven strategist with nearly 20 years of experience in association marketing, including over a decade of dedicated service at MGI. With a proven record of success, Jana has guided the member journey for a diverse portfolio of clients, specializing in the strategic management and execution of integrated marketing campaigns. Her extensive background spans both the association and agency sides, enabling her to build collaborative, relationship-focused marketing programs that have added over 150,000 new members and generated millions in dues and non-dues revenue. Jana’s high-impact leadership and commitment to data-driven strategies have positioned MGI and its clients for sustained growth and success.
Tony is well known throughout the association community as a keen observer, original thinker, and strategy specialist. He has developed hundreds of membership marketing programs for dozens of organizations and oversees many of MGI’s largest and most complex programs. A prolific writer and articulate speaker, he authors a blog and frequently contributes to a variety of marketing publications. He has also served as a contributing author for two ASAE books on membership.
Tom is responsible for MGI’s robust information technology, data analytics, and data services. He has developed proprietary programs that track marketing campaign results through database matching. In addition, Tom has authored a number of client and project-specific merge/purge programs designed to optimize list value and specializes in managing custom ad hoc data analysis using recency, frequency, monetary and lifetime value data.
Todd is a highly skilled analyst of emerging technologies and their impacts on marketing techniques. A Certified Direct Marketing professional with a focus on digital marketing, he has over 15 years’ experience in developing and evaluating acquisition metrics, program profitability, usage patterns, and measuring return on investment. Todd oversees our digital marketing department based in Lake Mary, Florida.
Michelle has over 20 years of experience as a strategic marketing executive with an unstoppable drive for results. She gained much of her marketing experience with the world’s largest aviation association, where she oversaw membership, products and services, and convention marketing. Michelle has a unique understanding of membership challenges and readily shares her expertise to help other organizations exceed their membership and certification goals. Michelle has developed and executed multiple lead generation, acquisition, retention, and diversity campaigns since joining MGI.
Throughout his professional career, John has worked with associations to create marketing solutions that get results. Before coming to MGI, he owned a digital printing company. John’s focus is new business development and actively sources and works with prospective clients to find ways that MGI can assist in maximizing the ROI from their marketing budget. He is an excellent communicator who uses his people and business skills to match client marketing needs and goals with MGI’s many resources. He is also the host of MGI’s podcast: 15 Minutes to Impact.
An expert in print production and mail processing, Kimberly leads MGI’s day-to-day creative, printing, and mailing operations. She oversees a team of exceptionally talented designers who create all types of marketing, promotional, and conference materials, as well as leading the production managers who serve as coordinators between MGI’s account managers, designers, data services, and email marketing staff. She is the primary liaison with the company’s suppliers and vendors, and directs all print, personalization, and lettershop operations.
With over 20 years of research experience, Adina offers indispensable expertise in both qualitative and quantitative methodologies. She has partnered with associations across a wide range of fields to provide insight in many areas, including determining value propositions and member needs, evaluating membership models and pricing, and uncovering perceptions and preferences. She has conducted research on a global scale, and is adept at translating research findings into actionable recommendations. Adina is the lead researcher for MGI’s Membership Marketing Benchmarking Report, and oversees all operations of the research department.
Brian has over 15 years of experience in direct mail data services and oversees the day-to-day operations of MGI’s Direct Data Services department. Brian and his team provide ongoing data and list hygiene support, and specialize in custom merge/purges with complementary member finders that help clients improve the efficacy of their campaigns and accurately measure response. Brian is a problem-solver and uses his expertise to find ways to manage, manipulate, and maximize data to achieve desired goals and ensure the highest quality results.
Christyl oversees MGI’s dedicated email marketing team, IntelliLead® programs, and special online projects. Drawing on over 10 years of experience with email and online programs, Christyl creates workable processes, quality assurance measurements, and program plans for a wide variety of online campaigns that generate millions of email sends every year for MGI clients. She and her team offer unmatched attention to detail while overseeing one-time, recurring, and custom email setups and online reporting for MGI’s clients.
With over 19 years of experience in the field, Charity manages all telecommunications campaigns for MGI clients. She draws on her wide understanding of programs, response rates, and best practices to build effective campaigns that deliver outstanding results. Overseeing programs at every stage, from script development to final analysis, Charity works collaboratively with her clients to build lasting relationships and assist them in meeting their goals.