Blog

By Charity Westfall, Manager, Telemarketing Services

Membership renewal rates dropping? Members not responding to email or mail? First-year members not sticking around? Let’s have a conversation!

Many people feel that live outbound telemarketing doesn’t work any longer due to all the “spam” calls out there, but that is just not true. We still see strong contact rates, and when a personalized call is made at the appropriate time, members appreciate the reminder and renew.

Here are a few strategies and insights that might help:

1. Timing is Key: As with any outreach, it is important to know when to reach out to your members by phone. This is different for every organization, but it is always best to…

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By Brittney Durbin, Senior Account Executive

The marketing world is constantly evolving, and staying ahead of consumer expectations is key. Consumers want relevance—communications that speak directly to their needs, preferences, and behaviors. Personalization is becoming the standard for brands that want to build real, lasting connections through meaningful engagement with their consumers.

Thanks to smarter data and more advanced technology, brands are finally able to deliver experiences that feel personal and not pushy. These experiences include customized product recommendations, tailored landing pages, and emails that feel relevant and not spammy.

With the decline of third-party cookies and…

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By Jana Darling - MGI President

MGI has a new look—and the same unwavering mission to help you grow.

For nearly 50 years, Marketing General Incorporated (MGI) has partnered with associations to drive growth through strategic insight, creative execution, and measurable results. Together, we’ve achieved more members, more revenue, and more impact. Now, it’s our turn to grow.

Today, we’re proud to unveil a refreshed brand and a renewed sense of purpose that reflects who we are and where we’re going. This new chapter is more than a makeover. It’s a bold expression of who we are now: a modern, strategic partner that is evolving to meet the needs of today’s associations.

A Logo That Speaks to Our…

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By Jana Darling - MGI President

Market disruptions, economic shifts, and policy changes can create uncertainty, but one thing remains clear: Associations must continue marketing to engage, recruit, and retain members. Consistently reaching your audience across all phases of the membership lifecycle–awareness, recruitment, engagement, renewal, and reinstatement–ensures long-term stability and growth.

I previously discussed the vital role associations can play in navigating uncertainty. And now I’d like to focus on a few key strategies to ensure your marketing remains effective, relevant, and impactful during this time.

1. Awareness Building: Be a Trusted Industry Leader

Your association’s ability…

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By Jana Darling - MGI President

In times of uncertainty, professional associations play a pivotal role in supporting their members and engaging others in their industry. As we navigate through complex economic and political landscapes, the need for steadfast communication, advocacy, and community-building becomes paramount.

Tony Rossell stated during past times of uncertainty, particularly during the early stages of the COVID-19 pandemic, “It is a time for associations to empathetically and proactively demonstrate the value of membership.” Associations have the unique opportunity to be the guiding light for their members, offering practical assistance and a sense of belonging during…

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