By Tony Rossell, Senior Vice President
The past year and a half has presented associations with significant economic challenges. Many have realized lower revenue from meetings and less dues revenue.
One association executive summed up the situation this way. “It’s a lost year (and maybe two). . . The impact on our financial health may extend well beyond the pandemic as it takes years of careful financial stewardship to build reserves and we’re spending it now.”
To help offset the reduced revenue, associations are exploring increasing dues. Based o...