Blog

By Jana Darling - MGI President

MGI has a new look—and the same unwavering mission to help you grow.

For nearly 50 years, Marketing General Incorporated (MGI) has partnered with associations to drive growth through strategic insight, creative execution, and measurable results. Together, we’ve achieved more members, more revenue, and more impact. Now, it’s our turn to grow.

Today, we’re proud to unveil a refreshed brand and a renewed sense of purpose that reflects who we are and where we’re going. This new chapter is more than a makeover. It’s a bold expression of who we are now: a modern, strategic partner that is evolving to meet the needs of today’s associations.

A Logo That Speaks to Our…

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By Jana Darling - MGI President

Market disruptions, economic shifts, and policy changes can create uncertainty, but one thing remains clear: Associations must continue marketing to engage, recruit, and retain members. Consistently reaching your audience across all phases of the membership lifecycle–awareness, recruitment, engagement, renewal, and reinstatement–ensures long-term stability and growth.

I previously discussed the vital role associations can play in navigating uncertainty. And now I’d like to focus on a few key strategies to ensure your marketing remains effective, relevant, and impactful during this time.

1. Awareness Building: Be a Trusted Industry Leader

Your association’s ability…

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By Jana Darling - MGI President

In times of uncertainty, professional associations play a pivotal role in supporting their members and engaging others in their industry. As we navigate through complex economic and political landscapes, the need for steadfast communication, advocacy, and community-building becomes paramount.

Tony Rossell stated during past times of uncertainty, particularly during the early stages of the COVID-19 pandemic, “It is a time for associations to empathetically and proactively demonstrate the value of membership.” Associations have the unique opportunity to be the guiding light for their members, offering practical assistance and a sense of belonging during…

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By Todd Michaels - Vice President, Digital Services

Bringing in new members is essential to the growth of any association. With all the hard work that goes into obtaining new members, we want to ensure that their first experiences with your association are impactful and that your new members quickly engage with your association.

Renewing your first-year members is critical to ensure long-term growth for your association. What are the steps you have in place to onboard new members? Is it a “one and done” strategy of sending new member emails and a welcome packet during the first 30 days of membership? Are you speaking to your new members differently during their first year of membership than…

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Jana Darling to Lead Marketing General Incorporated

Marketing General Incorporated (MGI) is thrilled to announce the appointment of Jana Darling as its new President, effective Monday, November 11. This leadership transition marks an exciting new chapter for MGI as it continues to build on its legacy of excellence in association marketing.

Jana brings nearly 20 years of experience – including 10 years with MGI – and her deep marketing knowledge to the nonprofit and association communities. Specializing in the strategic management and execution of integrated marketing campaigns, Jana has an extensive track record of success on both sides of the association/agency partnership.

“I am extremely…

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