Blog

By AJ Jankord, Business Development Representative

By the time you reach Q2, you’ve likely moved past goal-setting mode and into execution. Campaigns are running, renewal cycles are underway, and early acquisition efforts have had time to produce results.

This makes Q2 an important checkpoint. You now have enough data to spot meaningful trends, but still enough time to adjust course before the year gets away from you. Rather than analyze everything, we recommend focusing on three metrics that act as early indicators of performance: year-over-year acquisition pacing, changes in renewal velocity, and email engagement.

1. Year-Over-Year Acquisition Pacing

When reviewing acquisition performance, it’…

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By Noah Poissant, Account Director

Artificial intelligence is everywhere! But for most associations, and so many MGI clients, the question isn’t just about efficiencies or the latest cool thing AI can do. It’s how AI can support you and your organization in efforts to move the needle on membership growth, engagement, and retention.

We believe AI should support the work of humans, making teams more effective without replacing the strategy, creativity, and judgment that only people can bring. So, here are some practical ways associations can use AI today, without chasing trends or overhauling their tech.

Smarter Personalization Using Data You Already Have
Most associations already collect…

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By Jana Darling, MGI President

Over the past year, I’ve had many conversations with association leaders about capacity, priorities, and how to keep pace with rising expectations. There is a genuine desire across the association community to do what’s best for members and the industries they support. Often, the challenge is delivering at a high level while working within limited time, resources, and specialized expertise.

I understand why doing everything in-house still feels like the gold standard. It represents control, efficiency, and the self-sufficiency associations value and protect. That instinct hasn’t gone away. With tight budgets, lean teams, and the importance of institutional…

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By Rebecca Turner, Account Director

Many of our clients (and especially their CFOs or their boards) feel like direct mail is out of date, expensive, and no longer effective. The world is digital, they reason, and no one pays attention to what arrives in their physical mailbox.

But have you taken a look at your email inbox lately? If you’re like most people, it’s overflowing with reminders about sales from stores you’ve shopped at once, newsletters you signed up for years ago, and dozens (or hundreds) of other emails that you will likely delete before reading. Email is still an important channel, but crowded inboxes make it harder for your message to get through.

Online ads are still extremely…

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By Tony Rossell, Senior Vice President

Year after year, association leaders face consistent pressure to expand membership, increase meeting attendance, and grow product sales. Without growth, their association may face stagnation and decline.

Having consulted with organizations on growth strategies, I have relied on the insights of several outstanding writers and thinkers to guide me. Here are some of the strategies I find most helpful in establishing and maintaining association resiliency.

Remove Growth Barriers with Systems Thinking

I have encountered associations over the years where warning signs are evident. Perhaps new member input is decreasing, or attendance at meetings is dropping.…

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