By Elisa Joseph Anders, Senior Account Director
The COVID-19 crisis has turned many organizations’ best-laid plans upside down. However, some associations are thriving during this challenging time by providing indispensable value to members and using effective marketing tools to communicate that value.
This is the story of one association that sprang into action at the beginning of the COVID-19 crisis to help its members, its profession, and the public’s health. The results so far are inspiring.
The American Nurses Association (ANA), an MGI client, is the largest a...