Indispensability: When Measuring Satisfaction Isn’t Enough

AUGUST 28, 2019 / Tips & Insights

Clients often come to us with requests to do a Member Satisfaction Survey. After a discussion to gauge what their true research objectives are, we often steer them toward a Member Indispensability Study instead. But why?

Satisfaction doesn’t equate to longevity. In our research experience, we have seen that satisfaction isn’t a strong driver of member retention. In fact, we often see that lapsed members report high levels of satisfaction with the association membership, often very similar to the satisfaction levels of current members.

Satisfaction c...

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When it Comes to Your Membership – Embrace Change

AUGUST 20, 2019 / Tips & Insights

MGI recently released our 2019 Membership Marketing Benchmarking Report. While it’s filled with nearly 80 pages of data, one stat in particular stood out. 22% of associations experiencing an increase in the number of new members this year recently adopted a new membership model.

IPMA-HR, the leading public sector human resource organization, knows the impact of a new membership model firsthand. Faced with a declining membership, concern grew that their offerings were no longer meeting the needs of public sector HR professionals. To turn the tide on their membership, they knew that...

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Mid-Year Marketing: Review, Analyze, Optimize

MAY 21, 2019 / Tips & Insights

Flowers are blooming, butterflies are all aflutter, and days are getting longer, which can only mean one thing. Spring is here and we’re already nearly halfway through 2019!

If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan and ask yourself if this year’s results are meeting expectations. If you wait until your year-end review, you are missing out on more than six months to course correct.

It’s time for your mid-year marketing check-in.

Not sure where to start? Her...

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Marketing General Incorporated Celebrates 40th Anniversary

JANUARY 28, 2019 / MGI in the News

FOR IMMEDIATE RELEASE

CONTACT
Rick Whelan, CDM
President
Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
rick@marketinggeneral.com
703-706-0350

Marketing General Incorporated Celebrates 40th Anniversary

ALEXANDRIA, VA—January 24, 2019—Marketing General Incorporated (MGI), a full-service membership marketing agency based since 1985 in Alexandria, VA, is celebrating its 40th anniversary in 2019. MGI partners with associations to raise new membership...

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40 Years of Helping Membership Organizations Grow

JANUARY 24, 2019 / MGI in the News

Rick Whelan, CDM
President, Marketing General Incorporated

In 1978, a small startup company in Washington, DC, took its first baby steps intent on helping a single association improve its membership numbers.

Fast forward to 2019 and that same company, Marketing General Incorporated, (MGI), is celebrating its 40th Anniversary as the largest association-focused direct marketing agency in North America. With more than 100 clients in 16 states, MGI is a multi-faceted company that has made an indelible mark and grown consistently in size, results, and repu...

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