Blog: Tips & Insights

According to our 2022 Membership Marketing Benchmarking Report, 52% of executives believe lack of engagement is the primary reason members do not renew their membership–up from 50% in 2021.

The question becomes: Is measuring member engagement possible? The short answer is yes, but keep reading to learn how.

In this blog, we discuss:

• The importance of membership engagement
• How to increase member engagement
• How to measure member engagement

First, let’s talk about the importance of membership engagement, so you know why we’re dedicating a whole blog to it.

The Importance of Membership Engagement

Member engagement is the accumulation of all interactions members have with your organization. Anytime a…

READ MORE

According to our 2022 Membership Marketing Benchmarking Report, 7 out of 10 associations acknowledge that they have a strategic plan to engage members, do you? To increase member participation, engagement strategies are necessary. When members are engaged, they’re more likely to renew.

Membership engagement is at the heart of member retention. If you want to keep members around, you need to employ a continuous membership engagement strategy. In this blog, we discuss the following:

• What is membership engagement?
• Why does your association need to engage members?
• How to engage members using your website

At the end, we provide a holistic solution for developing a successful member engagement strategy…

READ MORE

Running a paid membership site is one of the best ways to create a passive, recurring revenue stream for your association. However, for it to be a sustainable income source, you have to acquire numerous members, which is where membership marketing comes into the picture.

If you want to know how to increase memberships, you have to learn how to promote your membership site so that potential members know you exist. There are many ways you can begin marketing membership sites, and we’ll cover some of them today.

In this blog, you’ll learn how to promote your membership site using two key membership marketing ideas:

• Search engine optimization
• Email marketing

Your membership marketing efforts will…

READ MORE

Is direct mail dead? Take a look at these direct mail statistics before you answer:

• Direct mail offers a 29% return on investment.
• Direct mail open rates can reach up to 90%.
• Direct mail response rates are 5 to 9 times higher than any other advertising channel.
• 3 out of 5 U.S. respondents say they enjoy getting mail from brands about new products.

Considering these statistics alone, direct mail is alive and well.

In this blog, we discuss everything you need to know about direct marketing. Learn what a list broker is, the difference between list brokers for direct mail and email list brokers, and how to get in touch with the best direct mailing list service.

What Is Direct Marketing?

Direct marketing

READ MORE

According to MGI’s 2022 Membership Marketing Benchmarking Report, 38% of associations reported an increase in membership during 2021. So, what are some membership growth strategies that associations can use to recruit new members? In this blog, you’ll learn how to expand membership at your association using recruitment ideas that fall into two categories:

• Digital marketing
• Traditional marketing

At MGI, our five-step Membership Lifecycle^™ has proven to be an effective model for designing customized association membership growth strategies and solutions. The first of two phases in the Membership Lifecycle^™is Acquisition. Within the Acquisition phase, there are two stages: Awareness and…

READ MORE