Podcasts

15 Minutes to Impact is the podcast for association marketers from association marketers. Host John Sample talks to marketing professionals about strategies, tactics and techniques that are moving the needle in membership, conference registration, certification and product sales. Each podcast is about 15 minutes in length and gets right to the point on association marketing.

Episode 11: MMBR Series - Renewal & Reinstatement

By MGI’s Senior Account Director Michelle Peterson and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 10: MMBR Series - Engagement

By MGI’s Account Director Rebecca Rubin and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 9: MMBR Series - Recruitment

By MGI’s Senior Account Director Elisa Joseph Anders and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 8: What We Can Learn From Past Crises

By MGI’s Senior Vice President Tony Rossell and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 7: Research - Has there been a shift?

By MGI’s Director of Research Dr. Adina Wasserman and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 6: Moving Forward - Signs of Innovation

By MGI’s President Rick Whelan, MGI’s Senior Vice President Tony Rossell, MGI Senior Account Director Jana Sabol, MGI Senior Account Director Michelle Peterson and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 5: Digital Marketing in the COVID-19 Era

By MGI’s Vice President Todd Michaels and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 4: MGI's Advice - These Trying Times

By MGI's President Rick Whelan and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 3: Strategies to Improve Renewals

By MGI’s Relationship Director John Sample, CDM and CeM.

Episode 2: Need Results Fast? Do Something.

By MGI’s President Rick Whelan and MGI’s Relationship Director John Sample, CDM and CeM.

Episode 1: Key Takeaways from the 2019 Benchmarking Report

By MGI’s Relationship Director John Sample, CDM and CeM.

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