Many experts guard their hard won knowledge. At Marketing General Incorporated, we share it. For free, we:
Our white papers are designed to be informative, handy, easy to read, and easy to keep as reference information. Over the years, we have developed dozens of White Papers on a variety of membership marketing topics.
For many of us, writing direct mail copy can be a challenge. How to start? What to say? How to say it? This White Paper may help. In it we review process, tone, style, structure, design, and content in a series of brief articles to be an easy read.
In our 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.
In this pamphlet we share 100 tips, from copy to offers to prospecting to research. You will probably find some tips you already know about and some you don't, but all of them should be helpful in the quest for knowledge that leads to better marketing and stronger results.
The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones.
Think of the Lifecycle as a general framework around which organizations can build marketing programs customized to best suit their needs and mirror the needs of their target markets.