From small trade associations looking to grow their member base to large organizations dependent on cultivating individual memberships, MGI’s emphasis on solid, adaptive strategies has resulted in success for many clients.
Our strategic consulting is both analytical and creative and is guided by the MGI Membership Lifecycle which recognizes five distinct phases essential to any affiliation-driven program: Awareness, Recruitment, Engagement, Renewal, and Reinstatement.
We apply proven diagnostics using research and data analytics to gauge both our clients’ existing positions as well as their potential. We then develop comprehensive multi-media marketing plans that systematically address the unique challenges that they struggle to overcome.